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Ch. Dahlinger, one of Europe’s longest-serving and best-loved packaging designers and creators has announced a UK seller partnership with Cheshire supplier Hatton and Spencer. The internationally renowned brand, who specialise in beautiful packaging for ...
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Retail is and has always been a tough environment, but jewellers who are yet to embrace omnichannel retail aren’t making it any easier – they’re missing out on sales and new customers. With McKinsey ...
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Let’s face it, despite the well-known saying people almost always judge a book by its cover. First impressions count. So, when you’re thinking about how your jewellery is presented, it really does pay to ...
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DO YOU KNOW YOUR CUSTOMERS? Part 5 The New Man The concept of profiling consumers is not new by any means. What has changed, however, is the volume of the data now available and ...
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DO YOU KNOW YOUR CUSTOMERS? Part 4: The Retro Futurist As the way we live our lives keeps changing and evolving, so consumer trends are in constant flux. As one trend fades away, another ...
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DO YOU KNOW YOUR CUSTOMERS? Part 3: The Ethnical Modernist Thanks to the huge amounts of data now available to marketers, we enjoy increasingly deep insights into consumers’ needs, wants and behaviours. This in-turn ...
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DO YOU KNOW YOUR CUSTOMERS? Part 2: The Midult Modern marketing is all about tailoring your messages to suit your audience. What’s more, the combination of consumers providing reams of data and our ability ...
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DO YOU KNOW YOUR CUSTOMERS? Part 1: The Gender Neutralist We don’t need to tell you that modern marketing is a highly competitive occupation, mainly because consumers are becoming ever more demanding and discerning. ...
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If you remember the earliest days of online shopping, then you’ll remember the all-prevailing thought that you were somehow going to lose your money. Buying online was so new, that it was in many ...
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So, how was it for you? Having walked the walk in Munich this year, I left with the realisation that Inhorgenta is a jewel of a trade show that certainly deserves its international status ...
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