DO YOU KNOW YOUR CUSTOMERS?
Part 4: The Retro Futurist
As the way we live our lives keeps changing and evolving, so consumer trends are in constant flux. As one trend fades away, another grows in importance, which is why it’s so important to stay in touch with who your customers are and what makes them tick.
In part four of our look at consumer profiles for the jewellery sector, we take a look at a group who are acutely aware of the digital world we live in, the Retro Futurists*.
THE RETRO FUTURIST
This group’s influence and importance is growing as we all become more aware of the potential downsides of the digital world and the effects of technology on our lives. Retro Futurists are looking for the optimum balance of tech use in their lives and they seek out technology that will help them live better lives and be better people.
Those innovations are often to be found in what is known as emotional tech – where there’s a human link and an emotional upside to technology. These products are designed to encourage a greater understanding and awareness of emotions and mental health.
Retro Futurists are global consumers, digitally connected across the world but they seek an emotional connection through technology. It’s seen as a counterbalance to the loneliness often felt by a generation raised in an always-on digital world and constantly connected to digital gadgets.
For the jewellery sector, in particular, look out for the trending themes that include minimal lunar looks, organic shapes and colours, raw stone and crystals. In more detail, that might include – coloured metals, mother of pearl, ceramics and coloured pearls; ear cuffs, collars and collectable bangles; 3D design, voluminous rings, couture necklaces and single earrings.
As developments in wearable technology continue, we can expect a new generation of personal technology to evolve. And as consumers continue to push mental and emotional health to the fore, the Retro Futurists are set to increase in influence.
*Source: Trend Vision Consumer Profile